Kindra Hall

Strategic Storytelling: Your Secret Weapon for Success Key Takeaways: Learn the most effective strategy for identify your personal and company stories Learn the three-step process for crafting a compelling story Determine exactly where and how to tell these stories About Kindra … Read More

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Justin Brun and Ben Koller

Send Better (Responsive) Emails that Drive Results Last year, over half of emails were opened on smartphones and tablets. It begs the question, “How well are your emails optimized for mobile?” Attendees will learn how to effectively design emails for … Read More

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Dan Moore

Is Your Website Ignoring Your Shoppers? Today’s automotive shoppers only visit an average of 1.4 dealerships before making a purchase. This means your website has to do more heavy lifting than ever. But is it really up to the task? … Read More

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Tom Williams

Using Push Notifications without an App for Automotive Push technology puts you front and center of your customers’ attention right now, not when they decide to check their email. New browser based push means you no longer need a native … Read More

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Ian Cruickshank

The Vehicle Details Page Click: How to Get More Direct VDP Views and Make Them Stick Key Takeaways: How to isolate VDP traffic in your site analytics How can dealers generate more VDP clicks in the market today How we … Read More

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Shaun Raines

SEM Wake Up Call: 10 Ways to Maximize Your Paid Search Results Key Takeaways: Understand Why Paid Search Management Trumps Automation Identify Properly Structured Paid Search Campaigns Recognize The Value of Remarketing Lists For Search Ads About Shaun Raines Shaun … Read More

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Amol Waishampayan

Direct Response Selling on Facebook—The Digital Version of Direct Mail This advanced digital marketing workshop will show you how to create direct response campaigns and coupons on Facebook, and how to integrate with your direct mail campaigns. Key Takeaways: Targeting … Read More

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Ray Green

How Mobile Location is Changing the Game for Automotive Dealers We will dive deep into location-driven mobile tactics and how they are changing the course of real-time customer acquisition for automotive dealers. Ray will take a detailed look into the how … Read More

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David Metter

The Evolution of Mobile Marketing in the Automotive Industry David will host a panel of industry experts, leading a discussion focused on mobile marketing, data, and trends. Panelist will contribute unique insights as to how their field can best enable … Read More

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Chad Sabatka

Forget Parity. Make Your Website More Progressive, Create A Converting User Experience, and Leave Other Dealers Behind Key Takeaways: How an advanced website using Persuasive User Experience Design and the 6 psychology triggers of reciprocation, social influence (social proof), scarcity, … Read More

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