Experience brilliant speakers from in and outside the auto industry



Grant-Cardone

Demand Greatness! How Leaders Cultivate Excellence
Grant Cardone
Founder, Cardone Training Technologies

Average has become an epidemic in the auto industry and in society. Demanding greatness requires that executives push their people to be GREAT in every customer encounter whether over the phone, internet response, in person or follow up.

About Grant


Jonathan-Dawson

Out-Experience Your Competition! How to Build a Culture That Creates Customers
Jonathan Dawson
V.P. of Sales and Dealer Relations, Sellchology

A dealership’s culture determines what gets emphasized and what gets left behind. Cultures exist on purpose or by neglect. A culture is like a person’s physique. A person shapes their body to look that way or they let their body look that way. A dealership has a look and feel too, and it’s either attracting the right kind of employees and customers or it isn’t.

About Jonathan


Kass-Dawson

Big Data, Better Data: How People-Driven Marketing Will Drive Sales
Kass Dawson
Head of Automotive Marketing, Facebook

As the web evolves with people at its center, another trend has emerged for marketers: big data. Big data is the result of an increasingly connected world—the availability of more data and new ease of gathering it. And at the heart of all this data is one thing: people. The question is, how do advertisers (or dealers) leverage big data to develop informed marketing campaigns and drive sales?

About Kass


Dennis-Galbraith

Back From 2018: Prepare For the Next 5 Years of Automotive Retailing
Dennis Galbraith
CMO, Potratz Advertising

Learn what the future of driving traffic to your store, customer contact from your store and in your store, relationship building, and holistic profitability (including fixed and variable operations) will look like over the next 5 years. More importantly, how these pieces are synergistically coming together better than ever before. Some of the key forces driving the future are the internet, mobile, training, process alignment, and data. Both strategic and tactical changes will come to life for dealers.

About Dennis


Shane-Hambly

Extreme-Targeting: How to Generate PERFECT Digital Traffic
Shane Hambly
Director of Sales & Marketing, e-Dealer

Shane and Ben Tyson, our Strategic Partner Manager at Google, will focus on strategic Hyper-targeted Ad Words and specifically how it can be used to drive traffic to VDP’s (vehicle detail pages) resulting in more sales through increased inventory turn.

Why is this valuable?
Dealers are consistently looking for ways to increase their inventory turn rate. As a Google Channel partner, e-Dealer works closely with Google to improve the results our dealerships obtain with respect to both inventory turn and sales rates. Getting more views on VIN’s has proven to increase turn rate, now we explain how. Through both hyper-targeting and search focused display banners, we can show dealers how to drastically increase the ROI of their digital spend.

About Shane


ron-henson

Grow Your People and You’ll Grow Your Business
Ron Henson
Director of Dealer Services, DrivingSales

People are the most valuable commodity of any business and oftentimes the the most overlooked as well. Automobile dealers can look at their financial statements and analyze expenses, profits, trends, departmental strengths and weaknesses. However, the numbers don’t tell the stories about the people who are driving those numbers. I wish to address the topic of laying out a training plan and culture that makes people feel valuable and a part of something bigger than just their specific job role. There is untapped potential in 100% of the humans that work at a dealership and the dealers who understand and cultivate that potential are the ones who will thrive. The value in this topic for dealers is that it is possible to have a team that comes to work because they want to, and not because they have to.

About Ron


David Ibarra

Discover the Art of Executing: Gain the discipline to get things done!
David Ibarra
Founder, eLeaderTech and IBG, Inc.

Determine how your dealership team is staffed to succeed or fail. Learn how to execute the “Cycle of Success” to create a winning culture. Discover how the top 20% of dealers identify the crucial factors that drive superior results and most importantly how to execute them.

About David


David-Kain

Advanced Digital Strategies for Advanced Internet Dealers
David Kain
Owner, KainAutomotive.com

100% of your opportunities will come from your Marketing but 100% of your results will come from your process. The Automotive Internet is 18 years old this year and like most 18-year-olds it is feeling its oats and deciding what it wants to be when it grows up. As a result, most dealerships are working with Internet Shoppers with a lot of experience in buying online. Because of this a dealership must be focused on Advanced Digital Strategies to motivate a seasoned Digital Car Buyer. This workshop will provide valuable guidance and proven strategies to motivate today’s savvy shopper and allow dealerships to apply them for immediate confidence boosting results. The key takeaways will demonstrate what successful Internet Dealers are doing daily to achieve world class results in sales and profits.

About David


Jeff Kershner

Winning the Battle for Higher Show Rates
Jeff Kershner
Founder of DealerRefresh

It’s no secret that dealership visits pre-purchase have been in a steady decline in recent years. Online research and showroom visits seem to have an inversely proportionate relationship. The Internet has ushered in two very interesting and complex issues that dealership management must be cognizant of as they plan their Reputation and Social Strategy. In this workshop Jeff Kershner and Ryan Leslie will help dealers wrestle the complexities of the show rate. From lead inception to final purchase, Jeff and Ryan will offer key insights and best practices to surpass the competition.

This isn’t just valuable to a dealership, it is mission critical. In a market where the consumer is actively eliminating dealerships from their consideration set as the primary function of their online research, what could be more important than avoiding elimination? This session will give dealers actionable items they can implement immediately to help them avoid elimination and win more business.

About Jeff


Ryan Leslie

Winning the Battle for Higher Show Rates
Ryan Leslie
Director of Dealer Reputation Strategy for DealerRater.com

It’s no secret that dealership visits pre-purchase have been in a steady decline in recent years. Online research and showroom visits seem to have an inversely proportionate relationship. The Internet has ushered in two very interesting and complex issues that dealership management must be cognizant of as they plan their Reputation and Social Strategy. In this workshop Jeff Kershner and Ryan Leslie will help dealers wrestle the complexities of the show rate. From lead inception to final purchase, Jeff and Ryan will offer key insights and best practices to surpass the competition.

This isn’t just valuable to a dealership, it is mission critical. In a market where the consumer is actively eliminating dealerships from their consideration set as the primary function of their online research, what could be more important than avoiding elimination? This session will give dealers actionable items they can implement immediately to help them avoid elimination and win more business.

About Ryan


Amit-Maheshwari

Supercharging Digital Marketing Spend with a Digital Retailing Strategy
Amit Maheshwari
Vice President and General Manager, Dealertrack Digital Retailing

As more consumers find and select their auto retailer online, digital marketing tactics continue to play a pivotal role in keeping your dealership “in the game.” Yet, once a consumer lands on your website and online inventory, what are you doing to convert them from a shopper to a buyer? What compelling experience are you offering that will prevent them from wanting to jump to a competitor’s website?

This is where a new set of conversion tools called digital retailing comes in.

While digital marketing aims to market and attract consumers to your online presence, digital retailing focuses on driving the consumer deeper in your sales funnel online. A well thought out digital retailing strategy yields higher conversion rates and improved online-in-store processes.

About Amit


gary-may

Email to Showroom: Getting More Out of Your Customers
Gary May
Founder & President, IM@CS

Gary May is an experienced business development and sales strategy professional covering over a decade each in two industries. Over the past 12 years, his experience spans branding, media, content and data segments within the Automotive OEM, dealership, portal, third party and affiliate arenas. He has used a consultative approach coupled with an effective client-centric focus, creating opportunities to grow sustainable business models utilizing strong fundamentals including delivery, communication and reliability. Gary’s clients include both market leaders and best-in-class solution companies.

About Gary


Dale-Pollak

“Big Data” Drills Deep In Used Vehicles and Dealers Win
Dale Pollak
Founder, vAuto

Here’s the million dollar question in used vehicles: What, exactly, will maximize a buyer’s interest in a used car, beyond its price? The answer to this question has largely been elusive-until now. Find out how “Big Data”-style mining of online shopper choices helps dealers take the mystery out of their used vehicle merchandising. The data now reveals why some cars get more online looks (e.g., Vehicle Details Page (VDP) views) than others-whether it’s color, equipment, mileage, advertising or other factors.
See first-hand how dealers align each vehicle’s value proposition to buyer hot buttons, enabling them to sell used vehicles faster and at higher profit margins. Bonus: Take home next-generation VDP benchmarks to ensure your merchandising strategy maximizes each used vehicle’s appeal with online buyers.

About Dale


David Spisak

The Critical Importance of Dealership Data Management
David Spisak
President and CEO of ReverseRisk

In this fast paced, extremely informative session, dealers will learn how to significantly improve their gross and net profit by
leveraging the powerful information they’ll learn in just 30 minutes. As a bonus they’ll receive, at no charge, the blueprints for how to
put these newly discovered metrics to work in their organizations.

The 3 Secret Metrics are: 1) Turn dealer trades into a new profit center and add thousands to your bottom line. 2) Supercharge the ROI and performance of every dollar of ad spend and instantly improve your market share and gross profit. 3) Learn how to reduce your compensation spend and %’s without even changing one pay plan.

About David


Adam-Thrasher

5 Easy Steps to Implementing an Advanced Video Marketing Game Plan
Adam Thrasher
COO, cDemo Mobile Solutions

The topic I wish to address is the use of real video in dealerships’ digital marketing strategy and how they can use the power of real video to dominate the search results in their local market, drive more traffic to their website and sell more cars without spending a single dollar. I’ll use my own experience as well as that of at least one current dealership employee who has implemented video in their dealerships’ marketing strategy.

About Adam


Ben Tyson

Extreme-Targeting: How to Generate PERFECT Digital Traffic!
Ben Tyson
Channel Sales and Production Trainer for Google

Ben and Shane Hambly, will focus on strategic Hyper-targeted Ad Words and specifically how it can be used to drive traffic to VDP’s (vehicle detail pages) resulting in more sales through increased inventory turn.

Why is this valuable?
Dealers are consistently looking for ways to increase their inventory turn rate. As a Google Channel partner, e-Dealer works closely with Google to improve the results our dealerships obtain with respect to both inventory turn and sales rates. Getting more views on VIN’s has proven to increase turn rate, now we explain how. Through both hyper-targeting and search focused display banners, we can show dealers how to drastically increase the ROI of their digital spend.

About Ben


Todd-Caputo

Used Vehicle Secrets from the “Used Car King!”
Todd Caputo
President, Sun Auto Group

Success in acquiring, managing, marketing and selling late model, low mileage pre-owned vehicles.

About Todd


Grant Gooley

“The Shift”: Creating A Digital Culture Within Your Dealership
Grant Gooley
Director of Marketing, Boyer Auto Group

In 2013, Forward thinking dealerships apply digitized marketing across many channels allowing for a better online customer experience. We all know Facebook, Twitter and Youtube are vital additions to your marketing mix. Same old story. The question is how do we incorporate these channels into the culture of our business?

About Grant


Adam-Grossman

Putting Dealership Numbers to Work: Using Data to Drive Actionable Results
Adam Grossman
Auction Direct USA

As a leader of a modern dealership you are bombarded with mountains of data. You receive reports and metrics about everything. If you’re ambitious, you’ve assembled this mountain into a single intelligence tool that allows you to see how different parts of the business impact each other.

Now what? How do you turn data into action that helps you achieve your goals?

This session will go beyond the best ways to collect data and address the crucial element of transforming business intelligence into superior performance. By asking the right “why” questions you can establish actionable Key Performance Indicators that will translate into specific behaviors that impact your business results.

About Adam


michael_groves

How to Drastically Increase Your Sales Through Data and Process Optimization
Michael Groves
Director of Digital Marketing & Sales Strategy, Twin Cities Automotive

In 2013, basically all automotive consumers research their purchases on the internet, so every sale is at some point an internet sale. Michael Groves, Director, Digital Marketing & Sales Strategy at Twin Cities Automotive, Amir Amirrezvani, Founder, DealerOn, and Bill Wittenmyer, Partner, ELEAD1ONE, provide a framework that any dealer can use to dramatically increase the effectiveness of their internet marketing and, in turn, their vehicle sales by looking at your Google Analytics and CRM Reporting.

About Michael


Matt-Smith

Change the Game: Rise Above the Competition with a New Approach to Marketing
Matthew Smith
Marketing Manager, Darling’s Auto Group

The focus of my presentation will be about creating a unique brand, building awareness and fostering long-term relationships through team building, unique marketing and the smart, judicious use of social media.

About Matt


Craig-Waikem

Bring Control of Your Digital Marketing and Advertising In-House
Craig Waikem
BDC Manager, The Waikem Auto Group

For decades the automotive industry has utilized traditional advertising to drive traffic to the showroom floors. With the emergence and the importance of the internet, dealers now must focus their time and money on a new advertising strategy they are unfamiliar with: digital.

We wish to teach dealers how to become a digital dealership, and to manage as much as possible in-house. Managing the digital efforts in-house saves money and offers instant and credible analysis. Who more do you trust, your own associates or vendors?

About Craig


Aaron-Wirtz

Befriending the Lonely Community Manager
Aaron Wirtz
Social Media Manager, Subaru of Wichita & Super Car Guys

Right now, mid-sized markets like Wichita, Kansas are in the midst of a social media gold rush. As businesses and other organizations scramble to assign community manager tasks to marginally qualified volunteers, interns, or fresh-faced graduates, your dealership’s marketing team should be seeking out ways to make real-life, one on one connections with as many of these people as possible. The rewards to be reaped from such connections are rich, both right now, and in the long term, and you’ll be able to count on this network to spread the word about your dealership’s progressive social strategy throughout the community and your local press.

It’s been said that people must be brands and brands must be people, and this statement is exemplified perfectly by the Lonely Community Manager, who often shapes public perception about his or her organization while top management remains unaware. After befriending the Lonely Community Manager, a relationship of mutual social media promotion develops naturally, and before long, their organization will become ambassadors of your brand.

About Aaron