Advanced General Marketing

How to Maximize Inventory Conversion from Search to Showroom: Understand the crucial importance of ad relevancy, landing page relevancy, and click-through rates

Jeremy Anspach Co-Founder, CEO of PureCars

What Dealers Will Learn:

  • Understand the digital footprint and how to maximize your impact & drive more showroom traffic
  • Increase showroom opportunities through more relevant content
  • How to allocate budgets properly in order to get the most out of your digital strategy

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Jeremy Anspach - PureCars

Jeremy Anspach Co-Founder, CEO of PureCars

Jeremy, a Detroit native and renowned industry speaker, has a deep understanding of how the digital age has shifted consumer behavior.
PureCars has become the industry authority in digital marketing by providing more relevant information to improve the car buying experience. In order to stand out from the digital clutter, PureCars provides dealers with the most relevant data to improve their chances of connecting with this new-age shopper. To date, the company has impacted over 20 million people through their Value Reports, and PureCars’ latest innovation, SmartAdvertising™, was recognized as the most innovative product of 2013 at the Driving Sales Executive Summit this past October.

Additionally, Jeremy is an active writer in numerous automotive publications and has had the privilege of being a featured speaker at “The Best Training Day Ever,” Digital Dealer, The DrivingSales Executive Summit, dealer 20 Groups, webinar circuits and several other venues.

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Adv. General Marketing

Internet 20 Group “Tried and True” Digital Best Practices

Mario Clementoni NADA Dealership Management Consultant

What Dealers Will Learn:

  • Implement processes to capitalize on your SEO/SEM, Lead Handling & Digital Marketing
  • How to measure results & improve digital ROI
  • Progressive digital tactics based on the latest digital data composites

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Mario Clementoni

Mario Clementoni NADA Dealership Management Consultant

Mario Clementoni is a Dealership Management Consultant with the NADA-ATD 20 Group Program and brings to the table over forty years of automotive experience. His career has encompassed every aspect of the automotive industry, including as a dealer principal /operator. He has constantly demonstrated his ability to assist and guide other dealers and automotive professionals to continue to succeed and flourish in an industry that has provided so well for him.
As one of NADA’s Internet 20 Group moderators, Mario works with numerous dealers.General Managers, internet managers and marketing professionals dissecting their data and sharing their “Best Practices.”
Clementoni is a former Lincoln Mercury Dealer Council Representative and has worked with various manufacturers including Ford, Lincoln (Mercury), VW, Kia, Chrysler/Jeep, Audi, and BMW.
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Adv. General Marketing

How Wearable Tech Will Change The Way Dealers Market and Connect With Their Customers

Eric Miltsch President of Command Z Automotive Consulting

What Dealers Will Learn:

  • All about devices for customer marketing opportunities
  • How to use devices for content creation opportunities
  • How behaviors will change the way you interact with customers

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Eric Miltsch

Eric Miltsch President of Command Z Automotive Consulting

Eric Miltsch is a successful automotive digital marketing consultant specializing in search, social & mobile strategies. His love of all things digital & automotive is the perfect recipe for helping progressive dealers stay on the edge and continuously improve.
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Adv. General Marketing

Battle of the Sexes: Understanding the differences between men and women car shoppers

Hwei-Lin Oetken VP, Market Intelligence at Kelley Blue Book

What Dealers Will Learn:

  • A tailored sales approach to appeal to men and women shoppers
  • What factors are the most important to men and women when deciding on a car to purchase
  • Gain insight into why they are drawn to different brands and segments

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Hwei-Lin Oetken - KBB

Hwei-Lin Oetken VP, Market Intelligence at Kelley Blue Book

Hwei-Lin Oetken is the vice president of Market Intelligence for Kelley Blue Book. In this role, Oetken leads the company’s Market Intelligence team, which uses click-stream and Web analytics data, along with primary survey results to create comprehensive insights about today’s car shoppers. Utilizing this consumer research, automotive manufacturers, dealers, business partners and media gain a better understanding of car buyers and sellers’ motivations in the current marketplace and automotive brand performance among competitors. Oetken holds a MBA in General Business from Pepperdine University and a bachelor’s degree from the University of California, Los Angeles.
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Adv. General Marketing

When Everyone Is Special… No One Is: Identify True and False Brand Identity and Learn How to Exceed Consumer Expectations with Modern Marketing Strategies

Shaun Raines Vice President of Marketing at DealerOn

Tom White Jr. General Manager of Subaru of Witchita

What Dealers Will Learn:

  • Understand Importance of Brand Differentiation
  • How To Evaluate and Improve Brand Differentiation
  • Identify True vs False Brand Differentiators

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Shaun Raines

Shaun Raines Vice President of Marketing at DealerOn

Shaun Raines is a true internet car guy and the VP of Marketing at DealerOn. His automotive internet career began in 1998 with the Reynolds and Reynolds team that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos and Reynolds Web Solutions. With his unique blend of humor and automotive experience, Raines has become a sought after speaker at industry events including OEM’s, NCM, NADA, DrivingSales and Digital Dealer. Shaun lives in Frisco, Texas with his wife, two children and dog.
Tom White Jr

Tom White Jr. General Manager of Subaru of Witchita

Over the past 15 years, Tom White Jr. has built a reputation as a savvy and hard charging retail automotive executive. He has worked in virtually every department in a Dealership although not handy enough to work as a technician. Tom regularly consults with Dealers all over the country on a variety of topics including General Management, Sales Management, Internet Lead Generation, Social Media and the Social Web, Dealership Reputation Management, Website Marketing and Optimization, and Legal Compliance. He is also a regular contributor at many of the top automotive conferences and twenty group meetings.

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Adv. General Marketing

The Online Profitability Trifecta-Branding, Content and Website Presence: How are your customers finding your online dealership and how do they end up buying a car from you?

Christian Salazar National Sales Director, DealerFire

What Dealers Will Learn:

  • How to be top of mind to your car buyers even outside of the purchasing experience
  • Percentage of budget dealers SHOULD be spending on digital marketing and online leads
  • The definition of today’s Conversion Rate in automotive and how to apply its principles in your dealership

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Christian Salazar

Christian Salazar National Sales Director, DealerFire

Christian Salazar started in the car business as a teenager working his way through the ranks into sales at a Kansas City Subaru dealership. He brings years of automotive experience and depth of knowledge to DealerFire, where the company tripled its first-party lead generation for dealers nationwide as a direct result of his leadership and new sales structure. Prior to DealerFire, Salazar was a Regional Sales Manager at VinSolutions where his consistent goal-breaking CRM platform sales in the Great Lakes Region contributed to the company being named on the Inc. 500|5000 in 2010, 2011 and 2012. Salazar is accomplished in demonstrating various emerging automotive technologies and is an established conference presenter of best-practices. His sophisticated perspective from the dealership, software and online level translates to a hands-on approach and philosophy of delivering ultimate customer satisfaction and retention; making a significant impact in the overall effectiveness of a dealership.
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Adv. General Marketing
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Dealership Operations

Financial Statement Validation of Your Digital Marketing Efforts: Showcasing newly released NADA Digital Marketing insights that make a financial difference

Les Abrams Instructor for NADA

What Dealers Will Learn:

  • Recognize the Key Performance Indicators that are critical for success
  • Develop your personalized action plan to apply critical guides and ratios to evaluate your dealership’s effectiveness
  • Identify and measure how successful automotive digital marketing activities translate to your financial statement

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Les Abrams

Les Abrams Instructor for NADA

As an instructor with NADA Academy, Les bridges traditional automotive analysis with the complexities of retailing in the internet age. Drawing on his 20 plus years of hands-on automotive experience, he is recognized as a Subject Matter Expert who challenges and motivates his students to implement meaningful changes at their dealerships. Les joined NADA in 2008. NADA has over 300 employees and represents nearly 16,000 new car and truck dealers with 32,500 franchises. Les started his career selling Cadillac’s in Atlanta GA. After progressing through key leadership positions within the dealership, he went on to oversee a highly successful dealer group. Les was a pioneer of automotive Digital Marketing strategies and founded a ‘Digital Dealership’ that specialized in retailing vehicles worldwide. Les is certified by the ASTD (American Society for Training and Development) in both curriculum development and classroom delivery. Les lives in Washington DC with his wife.
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Dealership Operations

Dealership Culture and its Effects on Long-Term Sustained Profitability

Andy Guelcher General Manager – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

Megan Barto Marketing Director – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

What Dealers Will Learn:

  • How dealership culture is directly related to profitability
  • Simple things you can do TODAY to create a positive culture
  • What effects a negative culture have on sustained profitability & growth

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Megan Barto

Andy Guelcher General Manager – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

Megan Barto

Megan Barto Marketing Director – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

Having started at Ciocca Honda on the same day in April of 2007, Andy Guelcher & Megan Barto have been through numerous dealership and career milestones together. Andy is General Manager & Megan is Marketing Director both of Ciocca Honda, the Ciocca Collision Center & Ciocca Hyundai of Lebanon Their commitment to 100% customer satisfaction has lead them to create a dealership culture which puts employees first. Andy was recently named to Central Penn Business Journal’s 40 Under 40 list & Megan has spoken a numerous industry conferences including the 2013 DrivingSales Executive Summit & the 2014 Spring Digital Dealer Conference. Megan is also an active contributor to various industry blogs and magazines.
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Dealership Operations

To BDC or Not to BDC – A Case Study Comparison: A deep dive into effective management styles, processes and structure options for your store

Bobbie Herron Digital Sales and Marketing Manager for Garber Automotive

Bryan Armstrong e-Commerce Director at VW Southtowne

What Dealers Will Learn:

  • Key process and people characteristics of a progressive BDC
  • What lead traffic processes should be in place if a BDC is not an option
  • 3 main keys that success is dependent on based on three years of research

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Bobbie Herron

Bobbie Herron Digital Sales and Marketing Manager for Garber Automotive

My love for this Industry began when I was hired as an “assistant” to the Variable/Fixed Operations Departments at a Ford store in a small town. I credit many successes to the time I spent in that store. I was moved between departments taking on a front of the house porter style role in each one. From photographing vehicles to calling every customer who visited the service department to make sure they were “completely satisfied”. I learned the best of each role. Throughout my career I have sold vehicles, lead sales teams to success as their manager and created, managed and built successful BDC’s. I have been a Finance Manager, a GSM and now a Digital Sales and Marketing Manager. In 2014 I served on both the Vinsolutions Dealer Partnership Council, Autotrader’s Annual Dealer Panel and recently I was named a 2014 “40 under 40” by Automotive News.

Bryan Armstrong

Bryan Armstrong e-Commerce Director at VW Southtowne

Overseeing all Dealership processes and the integration of Digital and Traditional Media. With a strong eye on Customer Satisfaction and Retention, I have helped VW Southtowne become a Top Ten Nationally Ranked volume Dealership.

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Dealership Operations

Dealer Operations on CRM Integration and Rollout

Cameron Darby COO at DealerSocket

What Dealers Will Learn:

  • How do you define a goal, drive a stake in the ground, and define what it is you are going to accomplish
  • Map your existing process to be incorporated in, leveraged by, improved, and/or enhanced through technology
  • What accountability measures will you identify, establish, and require to be enforced without exception

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Cameron Darby

Cameron Darby COO at DealerSocket

Cameron began his career as an attorney at the California litigation firm, Ure, Campbell & Associates, where he served from 1995 to 1998. In 1998 he joined Viking Components, a $250 million computer memory design, manufacturing and sales organization with 240 employees located in offices around the globe.
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Dealership Operations

The Activity Habit and Why Having it Ensures Remarkable Internet Success: Understanding what elements each team member can focus to drive remarkable customer connections

David Kain President of Kain Automotive

What Dealers Will Learn:

  • A complete understanding of the key activities their team members need to focus on each day
  • How to start and create a culture of success for all employees
  • Frontline dealership employees will be taught cutting-edge strategies that make them stand out from competitors

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David Kain

David Kain President of Kain Automotive

David Kain is president of KainAutomotive.com a training/consulting company that specializes in Automotive Internet Sales, BDC’s, Digital Marketing and Social Media. KainAutomotive.com provides services to dealerships and vehicle manufacturers across the country with a focus on improving dealership sales and profits while utilizing the Internet and Business Development Centers. KainAutomotive.com has been ranked as the Dealer’s Choice #1 Internet Sales Training Company each year from 2008 – 2013 in Auto Dealer Monthly. David has an extensive automotive retail background having grown up in his family’s Ford Dealership where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of FordDirect.com, the dealer/factory owned joint venture where he served as the Chief Operating Officer. David has presented at the NADA, DrivingSales, and Mercedes Benz in China, Fenabrava in Brazil and was the featured International Speaker at the Australia Automobile Dealers Association Convention.
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Dealership Operations

Understanding The Power and Danger of Data in Your Dealership: How to manage, control, clean and secure your DMS data

David Spisak President & Chairman, ReverseRisk

What Dealers Will Learn:

  • Why big data is such a big deal and what they must do in order to begin fully leveraging and mastering their data
  • How top performing organizations inside and outside of the automotive industry started by learning how to effectively manage, control, clean and secure their data
  • What you must know now when working with DMS companies and other third party software vendors

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David Spisak

David Spisak President & Chairman, ReverseRisk

David Spisak, President of ReverseRisk, has had a passion for driving dealership performance improvement over his entire thirty plus year automotive career. In every position, from sales to general manager, he was consistently recognized for achieving the highest levels of performance. That culminated in 2000, when the Smythe European, the dealership he was operated was named the most profitable dealership in the United States. The $23.7 million dollars in net profit still stands today as the record for a single point dealership. That record was achieved by empowering his management team with actionable business intelligence that allowed them to perform at the highest levels ever seen in retail automotive history.
He is uniquely qualified to effectively teach others how to achieve maximum results in their department or dealership. His real world, on the front line experience, includes managing both private and publicly owned dealerships. Over his 27 years in retail automotive management he has run both single point stores and managed a $2 billion, 34 store group with over 3,200 associates. In addition to the recognition he received for his achievements at a single point store, he also received the award for the highest performing market in out of AutoNation’s 24 markets in the country.
David, along with his partners, co-founded ReverseRisk in 2008 with the goal of creating the most powerful, easy to use software platform in the world that enables dealers and their management teams to achieve the highest performance possible in their stores. Their product, axcessa provides unprecedented transparency while increasing their stores cash flow, individual and departmental performance and bottom line profitability.
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Dealership Operations

The Phone is Your Future! A deep dive into the problems and the solutions needed to boost profits over the phone

Jerry Thibeau CEO of Phone Ninjas

What Dealers Will Learn:

  • Explore the true monetary damage by not changing phone habits
  • The most common pitfall dealers struggle on the phone and how to avoid them
  • An phone action plan for success for your employees to follow and how it impacts your bottom line

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Jerry Thibeau

Jerry Thibeau CEO of Phone Ninjas

Jerry Thibeau is the president and founder of Phone Ninjas, a company focused on helping dealerships improve phone skills. Jerry is a 29-year automotive veteran and has earned the nickname “The Phone Ninja” for his ability to turn even the hardest of phone shoppers into real appointments that show. Having personally listened to and provided coaching feedback on more than 15,000 sales calls, Thibeau is the industry’s best and brightest when it comes to evaluating a phone conversation. Jerry has written countless articles for the industry and is an active blogger on all of the popular automotive social media sites. Phone Ninjas, provides ongoing training to hundreds of dealers across the nation. The Phone Ninjas Phone Skills Index (PSI Score) has become the industry standard for evaluating the effectiveness of a phone conversation.
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Dealership Operations

The Three Channels of a Profitable Service BDC: An in-depth study of the inbound, outbound and marketing channels that work together to create immediate profit

Greg Wells President of AllCall Automotive Contact Centers

What Dealers Will Learn:

  • Structural Guidelines for staffing your Service BDC
  • The profitable processes for a launch and procession of growth
  • Effective Marketing Service campaigns to implement today with a BDC

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Greg Wells

Greg Wells President of AllCall Automotive Contact Centers

Greg Wells is the President of AllCall Automotive Contact Centers, a US based company providing a unique menu of services for forward thinking dealers and GM’s in the US and Canada. The company focuses on BDC solutions by offering outsourced BDC services for both sales and service departments. In their two locations, Danville, KY and West Des Moines IA, AllCall is staffed with highly trained expert communicators driving quality showroom and service lane traffic through daily appointment setting practices and effective follow up of sales and service customers and prospects. Starting his first BDC in 1993, Greg has experienced the evolution of the Internet and automotive call centers. Greg has trained and consulted with hundreds of dealerships and thousands of dealership frontline employees. Greg can be reached at greg@myallcall.com or on his cell anytime at 859-983-0370.
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Dealership Operations
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Mobile

The Showrooming Customer: Mobile strategies to combat the effects of showrooming at your dealership

Ben Anderson President of AutoMotion Dealer App

What Dealers Will Learn:

  • The State of the market with the latest showrooming data
  • Proactive offensive and defensive strategies to capitalize on this growing trend
  • What tools are at a dealers disposal and what are the best practices for 2015

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Ben Anderson

Ben Anderson President of AutoMotion Dealer App

Ben Anderson is the President of AutoMotion, a leader in mobile app technology for the automotive market. The AutoMotion platform creates mobile marketing solutions for automotive dealers and OEM partners. Mr. Anderson has received several awards for his innovative work, including the 2011 Minnesota Young Entrepreneur of the Year Award from the US Small Business Administration; the 2006 Regional Collegiate Entrepreneur from the Global Student Entrepreneur Awards; and the 2005 Student Entrepreneur of the Year award. Ben is a regular speaker on mobile for many automotive events including, JD Power, General Motors, and the Driving Sales Executive Summit.
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Mobile

Modern Dialogue: An inside look at dealership texting strategies

Adam Flegge Technology Marketing Evangelist at Contact At Once!

What Dealers Will Learn:

  • Understand how to differentiate between the multiple types of consumer-to-business texting
  • Discover how to navigate current legal challenges
  • Receive a step-by-step strategy for initiating a texting plan at any dealership

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Adam Flegge

Adam Flegge Technology Marketing Evangelist at Contact At Once!

Adam Flegge is a technology evangelist at Contact At Once!. By combining passions for research, technology and public speaking, he’s able to effectively communicate about many of today’s most important trends. As a millennial and a techie, he brings a fresh perspective to dealerships whether speaking at J.D. Power events, industry conferences or individual dealership trainings. Instrumental in the implementation of large marketing technology platforms at Contact At Once!, Adam understands the challenges of adopting new technology and is able to intelligently speak with dealerships as they do the same.
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Mobile

Mobile Workflow and the Showroom Process of the Future: Why and How This New Trend of Consumer Shopping is Affecting Your Sales Floor

Jeff Kershner Founder of DealerRefresh

What Dealers Will Learn:

  • How to leverage mobile technology and tablets by injecting it into your traditional “road to the sale” to build trust and regain control, and learn what apps you will need to build that trust
  • Reduce sales employee churn by empowering your staff with instant knowledge and customer decision data that helps them quickly achieve success right at the tip of their fingers – literally.
  • Leave with a mapped out game plan and prepared checklist of ideas and best practices to help you execute this at your dealership right away.

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Jeff Kershner

Jeff Kershner Founder of DealerRefresh

Jeff Kershner is the founder of DealerRefresh. Whether it’s managing the desk, perfecting internet sales process or studying online marketing trends, Jeff loves this business and the challenges it brings. He is passionate about helping dealers understand how to leverage the Internet to sell cars and improve customer service. Jeff is VP of Sales for HookLogic, Inc and also consults with dealerships.
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Mobile

Smartphones Are Changing The Purchase Game: How to immediately put mobile at the top of your digital strategy

Mike Martinez Chief Marketing Officer at DMEautomotive

What Dealers Will Learn:

  • How to reach and maximize selling and retention results with mobile customers
  • How to reach, capture and maximize results with mobile
  • How Millennials purchase differently and how to mobile market to them

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Mike Martinez

Mike Martinez Chief Marketing Officer at DMEautomotive

A true automotive digital veteran, Martinez worked for many of the industry’s most renowned automotive digital innovators at the early-adoption point of technologies that are now standard operating platforms. After 12 years in product/marketing positions at Lucent Technologies and at Microsoft Corporation, Martinez entered the automotive industry as vice president of marketing for The Cobalt Group. He helped the company launch its website operating platform in the early days of dealership website technology, and led the marketing team that ultimately established Cobalt as a market leader. Martinez co-founded Four Creeks, which pioneered the new technology of IP-based broadcast voice messaging, and that was soon acquired by OneCommand. As president and COO of OneCommand, Martinez was instrumental in introducing the company’s integrated, multi-channel marketing. Most recently, he served as Chief Sales/ Marketing Officer at izmocars, where he drove the launch of their industry-leading AddOnAuto accessories sales product into the dealership market.
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Mobile
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The Emergence of Semantic Search and Its Impact On Dealers

Luis Bonilla Director of Digital Marketing at DrivingSales

What Dealers Will Learn:

  • What semantic search is and how it can affect your website traffic
  • How you can use microdata to mark up your website content
  • What you should change in your content marketing strategies to take advantage of semantic search

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Luis Bonilla

Luis Bonilla Director of Digital Marketing at DrivingSales

Luis has been involved in the digital marketing industry for over eight years and has a broad sense of digital marketing strategies from working in-house at a leading SEO company, a full-service advertising agency, and a global non-profit organization. Additionally, he has used his experience to create a few personal endeavors, including a ghostwriting service, photography service, and self-help ebook.
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Search

Blurring the Lines Between Social and SEO

Allyn Hane Vice President of Digital Strategy at Launch Digital

What Dealers Will Learn:

  • The old 3-legged stool of SEO still matters & how a new, unseen 4th leg can be capitalized on now
  • How Google looks at “entities” and your local business
  • Link building in 2014 and beyond – the virtual world is today’s reality
  • How Google looks at “entities” and your local business

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Allyn Hane

Allyn Hane Vice President of Digital Strategy at Launch Digital

Allyn Hane is Vice President, Digital Strategy for Launch Digital Marketing. On Sunday mornings, while everyone else reads newspapers and stories online, he’s reading Google patents.
Allyn is a blogger first, and a blogger always. In 1993, serving as a photojournalist in the US Air Force, he became editor of the weekly base newspaper. There, he learned the power of social interaction and its direct correlation to interesting and useful content — pre-internet. Context was the key, and practical, user friendly design and layout were ways to increase conversions for advertisers.
In 2007, he started a blog giving DIY lawn care tips from his front yard. It was fun, and it was a hobby, nothing more. 2 years later that blog was getting 30,000 visitors per month. Nowadays, he still blogs, but mostly on YouTube, where his channel, The Lawn Care Nut has over 1 million views and boasts more than 5,000 subscribers. Each new video receiving dozens of social interactions.
Context is king, and everything he does personally, and behalf of clients, is about creating that context to increase relevant and engaged traffic. In his current role, he is responsible for the digital strategy for more than 200 clients in the automotive space.
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Search

Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers

Tim McLain Sr. Marketing Manager of Netsertive

What Dealers Will Learn:

  • Understand how these new Google tactics (your new “secret sauce”) work together to help progressive dealers dominate their market to sell 20 to 50 additional vehicles every month through case studies
  • See see real examples of dealers using Search Remarketing to drive up their qualified shopper click-through rate by more than 70 percent, while at the same time saving money by lowering their cost per conversion by almost half
  • Go in-depth into enhanced campaigns, and learn how Google Premier Partners are helping dealers be found in strong positions on tablets and smartphones to win the zero moment of truth in their local market

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Tim Mclain

Tim McLain Sr. Marketing Manager of Netsertive

A frequent speaker at national automotive marketing events, including NADA, Digital Dealer and regional associations, Tim McLain is the senior marketing manager for Netsertive, a fast-growing digital advertising technology company and Google Premier SMB Partner driving sales opportunities to dealers through the power of Internet marketing technology.
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Search

Web Presence Management and The Future of SEO: De-compartmentalize your digital marketing strategy to create a comprehensive online message via search, social, and video

Brian Pasch CEO of PCG Consulting

What Dealers Will Learn:

  • What has changed this year with traditional SEO strategies to sell cars online in 2015
  • Why digital marketing strategies are co-dependent and can’t be isolated
  • How to build a customized marketing checklist to create a web presence management blueprint

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Brian Pasch

Brian Pasch CEO of PCG Consulting

Brian Pasch is the current CEO of PCG Consulting Inc. and also the founder of PCG Digital Marketing, which began offering dealers digital marketing services in 2005. PCG Consulting provides vendor neutral consulting services to assist auto dealers develop the strategies, processes, and reporting needed to operate profitability. Brian has authored three books for the automotive industry. His latest book “Mastering Automotive Digital Marketing” is an authoritative textbook for automotive digital marketing professionals. Brian is an active blogger, conference speaker, and coach serving auto dealers in the United States, Mexico, Canada, and Europe. Brian graduated from Rutgers University with a degree in Physics and Education.
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Search

Blog To The Future: Take advantage of your website to differentiate yourselves from the competition

Jason Stum Digital Marketing Manager of LaFontaine Automotive Group

What Dealers Will Learn:

  • Why creating original and useful content is the #1 way to differentiate yourself from other dealers
  • How to utilize your blog to create connections with your customers, drive more traffic to your websites, generate inbound leads, and ultimately improve SEO
  • Actionable gameplan for launching their blog platform that can be used for 2015 and beyond

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Jason Stum

Jason Stum Digital Marketing Manager of LaFontaine Automotive Group

During the day, Jason Stum is the Digital Marketing Manager for the LaFontaine Automotive Group. On the early mornings, weekends and evenings, Jason freely shares his digital marketing experience on MarketPunch.com – a website dedicated to those who handle the digital marketing efforts in their dealerships. Jason brings pride and passion when it comes to providing useful digital marketing tips, tricks and how-to’s that you can use TODAY.
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Search
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Website Optimization

5 Website Optimization Steps to Supercharge Your Marketing and Blow Past Your Competition

Joe Chura CEO of Dealer Inspire/Launch Digital Marketing

What Dealers Will Learn:

  • What you should be testing and eliminate the guessing game
  • How to optimize almost any marketing plan/message which will save time and money almost immediately
  • A laid out action plan to start testing today with very little investment

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Joe Chura

Joe Chura CEO of Dealer Inspire/Launch Digital Marketing

Since childhood, Joe Chura has been involved with computers and computer programming—interests that collided with the auto industry when he started working at Ford’s Marketing and Sales Division in early 2000. Outside of wholesale responsibilities some of his tenure at Ford was spent convincing dealers of the importance to have a strong website while consulting on internet best practices. In 2008 Joe left Ford to explore the automotive retail space as a General Manager of an auto group. Then, in 2010 he jumped at the chance to create a BDC for two Ford stores in the Chicago area. By implementing strict processes and an innovative digital marketing plan, the dealership’s internet sales soared to rank among the top 100 dealers in the nation. Taking the knowledge that was gained from the manufacturing, marketing and retail experiences Joe co-founded Launch Digital Marketing and then Dealer Inspire, where he is C.E.O.
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Website Optimization

Website Content that Connects with Shoppers: Discover how to design your digital look

Jon Quade Performance Improvement Consultant for Cobalt

What Dealers Will Learn:

  • Which specific areas of each web page actually receive the most attention from shoppers throughout your site
  • The five universal dealership categories, and how you should design your digital look and feel based on which one your store falls into
  • How to leverage that prime real estate to drive deeper shopper engagement and best optimize your content to display and perform across multiple devices

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Jon Quade

Jon Quade Performance Improvement Consultant for Cobalt

Jon Quade is one of the most-recognized trainers in the automobile industry, given his 8000+ hours on camera and years of seminar experience with OEM clients like Ford, General Motors, Nissan, Infiniti, Lexus, BMW and Hyundai. And, because Jon has held nearly every dealership position there is, he is eminently capable of practicing everything he preaches. Jon joined the Cobalt team as a Performance Improvement Consultant in 2009, adding to its already impressive staff of professionals. He has been a top-rated speaker at six NADA conventions, he’s a Professional member of the National Speakers Association, and he’s received both Telly and Aegis awards for training broadcast excellence. His business writings have been published in Automotive News, Ward’s Dealer Business and Car Dealer Insider, and online at AOL, Bankrate.com and SalesGravy.com.
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Website Optimization

Location Is Everything, So Why Doesn’t Your Website Know This? Learn how your website can use a viewer’s location to dynamically change messaging and targeting

Paul Wagner CEO, CloudEngage

What Dealers Will Learn:

  • How correlating location with intent can increase sales
  • Why providing a location optimized experience is key to your website’s success
  • What mobile should really be doing for you and your customers

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Paul Wagner - CloudEngage

Paul Wagner CEO, CloudEngage

Paul Wagner is the CEO of Portland, OR based CloudEngage, a geo-spatial technologies company. Prior to CloudEngage, Wagner was CEO of ForkFly, a mobile applications platform for the traditional media space. Wagner received his JD from The University of Oregon School of Law in 2000. In his free time he enjoys spending time outdoors with his wife and one year old daughter.
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Website Optimization
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Social

Facebook Is Not Dead: How I learned to stop posting CRAP and embrace the share

Blake Powell ISM at Chevyland

What Dealers Will Learn:

  • What specific content consumers want to see
  • How to produce custom videos that will drive organic views using inexpensive tools
  • Why YouTube and Facebook do not mix

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Blake Powell

Blake Powell ISM at Chevyland

Blake Powell is the Internet Sales Manager, Inventory Control Manager as well as a regular old sales manager at Chevyland in Shreveport, LA where he has been employed for over 10 years. Chevyland is the number one Chevrolet dealership in the state of Louisiana for four consecutive years and number one GM Certified Pre-Owned for the past 10 years. He quickly rose through the ranks of leadership within the dealership by taking any job that no one else wanted to do, e.g. creating a Facebook page. He has consistently been an attendee at many digital marketing conferences, all the time still trying to implement some of the things he learned at the first Digital Dealer he went to 6 years ago. Blake received a BA from Ouachita Baptist University double majoring in Theology and Acting which prepared him for a lifelong career in the car business.
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Social

Going Small: How to make hyper-targeting your social media secret weapon using data and messaging to achieve success

JD Rucker Founder of Dealer Authority

What Dealers Will Learn:

  • Where to find the data about customers and prospects that can be used for targeting through social media
  • How to initiate a social media strategy that puts the right message in front of the right people at the right time
  • What the 7 types of hyper-targeting data points are and how to build powerful campaigns around them

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JD Rucker

JD Rucker Founder of Dealer Authority

JD is founder of Dealer Authority, an automotive search and social digital marketing firm. He spent a decade on the retail side of the car business before joining TK Carsites in 2007. There, he developed strong strategies around both search engine optimization and social media marketing that translated into success for both dealers as well as companies outside of the automotive industry. When TK was purchased by KPA in 2011, he shifted focus 100% to the automotive industry. In 2013, he formed Dealer Authority to focus on personalized digital marketing. He lives in Southern California with his family of 5.
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Social

Embedding Social Media into your Sales Process: Tips from a veteran to help your team succeed

Elise Kephart YouTube Diva at Phone Ninjas

What Dealers Will Learn:

  • A full front to back process of handling an internet lead. From proper voice mail left, how to send a video greeting, email confirmations, text guidelines and best practices
  • The full outbound phone call process, sending VIP packages in the mail, setting the appointment, and confirming the appointment
  • Create the “wow factor” within your dealership and branding yourself as a sales person

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Elise Kephart

Elise Kephart YouTube Diva at Phone Ninjas

Elise Kephart is an international sales/marketing phenomenon in the auto industry. She is nationally recognized as “The Youtube Diva” for her persuasive personalized video greetings.

Kephart, is a highly sought after Automotive Professional creating a strong bond with her customers through the power of unique video messages. Since 2007 she has sold countless vehicles to clients. Amongst her high volume sales, she has also earned top performing CSI. With her unique approach to videos, her phone skills and selling background Elise has visited dealerships across the country teaching her one of a kind method. Her approach has been praised by the likes of Ziegler, Cardone, and Bradley. She has been published in magazines both in the United States and Canada.

Elise has presented at seminars including Ziegler’s IBP and 12′ Digital Dealer. She lives in San Luis Obispo, CA with her husband John and their daughter Leelee.
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Social

From Shame to Fame: A Viral Phenomenon Examined – Learn firsthand how Subaru of Wichita transformed a potential PR nightmare into a viral marketing win

Aaron Wirtz Media & Marketing Manager of Subaru of Wichita

What Dealers Will Learn:

  • Digital marketing campaigns are most effective when they adapt in real time and incorporate real world responses
  • Why a campaign of this magnitude would have been impossible with a third party social media management vendor
  • Creating unique, engaging content is the best way to start preparing right now to harness higher levels of attention, prestige, and ultimately, sales

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Aaron Wirtz

Aaron Wirtz Media & Marketing Manager of Subaru of Wichita

Aaron Wirtz is the Media & Marketing Manager for Subaru of Wichita (formerly Suzuki of Wichita) and Super Car Guys, where he tells the story of the organization’s customers and team through words, pictures, and video. His progressive social media presence has cultivated an active community both locally and nationwide. Aaron is also the television and radio personality for the Super Car Guys brand, which provides him with a unique, first-person insight into how traditional and online media interact with one another, while allowing him to draw from his years in the performing arts. Aaron holds a Master’s degree in Creative Writing from Wichita State University and enjoys speaking to Wichita business students of all ages about the realities of modern marketing.
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Social