2014 Breakout Speakers

Advanced General Marketing

Eric Miltsch

How Wearable Tech Will Change The Way Dealers Market and Connect With Their Customers

Eric Miltsch

President of Command Z Automotive Consulting

What Dealers Will Learn:

  • All about devices for customer marketing opportunities
  • How to use devices for content creation opportunities
  • How behaviors will change the way you interact with customers
Shaun Raines and Tom White Jr.

When Everyone Is Special… No One Is: Identify True and False Brand Identity and Learn How to Exceed Consumer Expectations with Modern Marketing Strategies

Shaun Raines

Vice President of Marketing at DealerOn

Tom White Jr.

General Manager of Subaru of Witchita

What Dealers Will Learn:

  • Understand Importance of Brand Differentiation
  • How To Evaluate and Improve Brand Differentiation
  • Identify True vs False Brand Differentiators

Dealership Operations

Les Abrams

Financial Statement Validation of your Digital Marketing Efforts-This session will showcase newly released NADA Digital Marketing insights that make a financial difference

Les Abrams

Instructor for NADA

What Dealers Will Learn:

  • Recognize the Key Performance Indicators that are critical for success
  • Develop your personalized action plan to apply critical guides and ratios to evaluate your dealership’s effectiveness
  • Identify and measure how successful automotive digital marketing activities translate to your financial statement
Bobbie Herron

To BDC or Not to BDC – A Case Study Comparison: A deep dive into effective management styles, processes and structure options for your store

Bobbie Herron

Digital Sales and Marketing Manager for Garber Automotive

Bryan Armstrong

e-Commerce Director at VW Southtowne

What Dealers Will Learn:

  • Key process and people characteristics of a progressive BDC
  • What lead traffic processes should be in place if a BDC is not an option
  • 3 main keys that success is dependent on based on three years of research
David Kain

The Activity Habit and Why Having It Ensures Remarkable Internet Success-in this session you will understand what elements each team member can focus to drive remarkable customer connections

David Kain

President of Kain Automotive

What Dealers Will Learn:

  • A complete understanding of the key activities their team members need to focus on each day
  • How to start and create a culture of success for all employees
  • Frontline dealership employees will be taught cutting-edge strategies that make them stand out from competitors
David Spisak

Understanding The Power and Danger of Data in Your Dealership: How to manage, control, clean and secure your data

David Spisak

President & Chairman, ReverseRisk

What Dealers Will Learn:

  • What top performing organization inside and outside of the automotive industry do to effectively utilize their data
  • Keys to get the most out of what is becoming a dealerships biggest data asset and avoid what is making it also some dealerships biggest liability
  • Tips to working with DMS companies and other third party software vendors to maximize the relationship to improve your data
Jerry Thibeau

The Phone is Your Future! A deep dive into the problems and the solutions needed to boost profits over the phone

Jerry Thibeau

CEO of Phone Ninjas

What Dealers Will Learn:

  • Explore the true monetary damage by not changing phone habits
  • The most common pitfall dealers struggle on the phone and how to avoid them
  • An phone action plan for success for your employees to follow and how it impacts your bottom line
Greg Wells

The Three Channels of a Profitable Service BDC-An in depth study of the inbound, outbound and marketing channels that work together to create immediate profit

Greg Wells

President of AllCall Automotive Contact Centers

What Dealers Will Learn:

  • Structural Guidelines for staffing your Service BDC
  • The profitable processes for a launch and procession of growth
  • Effective Marketing Service campaigns to implement today with a BDC

Mobile

Ben Anderson

The Showrooming Customer – Mobile Strategies to Combat the Effects of Showrooming at Your Dealership

Ben Anderson

President of AutoMotion Dealer App

What Dealers Will Learn::

  • The State of the market with the latest showrooming data
  • Proactive offensive and defensive strategies to capitalize on this growing trend
  • What tools are at a dealers disposal and what are the best practices for 2015
Adam Flegge

Modern Dialogue: An Inside Look at Dealership Texting Strategies

Adam Flegge

Technology Marketing Evangelist at Contact At Once!

What Dealers Will Learn:

  • Understand how to differentiate between the multiple types of consumer-to-business texting
  • Discover how to navigate current legal challenges
  • Receive a step-by-step strategy for initiating a texting plan at any dealership
Jeff Kershner

Using Tablets to Increase Customer Confidence

Jeff Kershner

Founder of DealerRefresh
Mike Martinez

Smartphones Are Changing The Purchase Game: How to immediately put mobile at the top of your digital strategy

Mike Martinez

Chief Marketing Officer at DMEautomotive

What Dealers Will Learn:

  • How to reach and maximize selling and retention results with mobile customers
  • How to reach, capture and maximize results with mobile
  • How Millennials purchase differently and how to mobile market to them

Search

Tim McLain

Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers

Tim McLain

Sr. Marketing Manager of Netsertive

What Dealers Will Learn:

  • Understand how these new Google tactics (your new “secret sauce”) work together to help progressive dealers dominate their market to sell 20 to 50 additional vehicles every month through case studies
  • See see real examples of dealers using Search Remarketing to drive up their qualified shopper click-through rate by more than 70 percent, while at the same time saving money by lowering their cost per conversion by almost half
  • Go in-depth into enhanced campaigns, and learn how Google Premier Partners are helping dealers be found in strong positions on tablets and smartphones to win the zero moment of truth in their local market
Brian Pasch

Web Presence Management: The Future of SEO-De-compartmentalize your digital marketing strategy to create a comprehensive online message via search, social, and video

Brian Pasch

CEO of PCG Consulting

What Dealers Will Learn:

  • What has changed this year with traditional SEO strategies to sell cars online in 2015
  • Why digital marketing strategies are co-dependent and can’t be isolated
  • How to build a customized marketing checklist to create a web presence management blueprint
Jason Stum

Blog To The Future: Take advantage of your website to differentiate yourselves from the competition

Jason Stum

Digital Marketing Manager of LaFontaine Automotive Group

What Dealers Will Learn:

  • Why creating original and useful content is the #1 way to differentiate yourself from other dealers
  • How to utilize your blog to create connections with your customers, drive more traffic to your websites, generate inbound leads, and ultimately improve SEO
  • Actionable gameplan for launching their blog platform that can be used for 2015 and beyond

Website Optimization

Joe Chura

5 Website Optimization Steps to Supercharge Your Marketing and Blow Past Your Competition

Joe Chura

CEO of Dealer Inspire/Launch Digital Marketing

What Dealers Will Learn:

  • What you should be testing and eliminate the guessing game
  • How to optimize almost any marketing plan/message which will save time and money almost immediately
  • A laid out action plan to start testing today with very little investment
John Quade

Website Content that Connects with Shoppers-Discover how to design your digital look and feel to drive engagement

John Quade

Performance Improvement Consultant for Cobalt

What Dealers Will Learn:

  • Which specific areas of each web page actually receive the most attention from shoppers throughout your site
  • The five universal dealership categories, and how you should design your digital look and feel based on which one your store falls into
  • How to leverage that prime real estate to drive deeper shopper engagement and best optimize your content to display and perform across multiple devices

Social

JD Rucker

Going Small: How to Make Hyper-Targeting Your Social Media Secret Weapon Using Data and Messaging to Achieve Success

JD Rucker

Founder of Dealer Authority

What Dealers Will Learn:

  • Where to find the data about customers and prospects that can be used for targeting through social media
  • How to initiate a social media strategy that puts the right message in front of the right people at the right time
  • What the 7 types of hyper-targeting data points are and how to build powerful campaigns around them
Aaron Wirtz

From Shame to Fame: A Viral Phenomenon Examined- learn firsthand how Subaru of Wichita transformed a potential PR nightmare into a viral marketing win which Adweek Magazine described as “the best comeback ever.”

Aaron Wirtz

Media & Marketing Manager of Subaru of Wichita

What Dealers Will Learn:

  • Digital marketing campaigns are most effective when they adapt in real time and incorporate real world responses
  • Why a campaign of this magnitude would have been impossible with a third party social media management vendor
  • Creating unique, engaging content is the best way to start preparing right now to harness higher levels of attention, prestige, and ultimately, sales