The DrivingSales team is very excited and pleased to present the agenda for the 2011 DrivingSales Executive Summit.
We have worked hard to find relevant and innovative speakers from within and outside the Auto Industry. We have also listened carefully to what dealers have been saying in order to address the hottest topics and most relevant information for the industry now.
Onsite Registration
Opening Remarks
Charlie Vogelheim will kick off day one of the conference by giving a quick overview of the conference, what can be expected, a shout-out to our sponsors, etc.
Keynote – The Future of Dealership Websites
Jared will discuss the future of dealership websites.
Keynote – Defining 2012′s Advanced Marketing Strategy for Progressive Dealers
Paul will discuss the explosive boom of Mobile Marketing, Social Gaming Marketing, Social Selling and how integrating all efforts –digital, traditional and customer experience– will allow any dealership to become a top 100 dealer. All you have to do is “Want It, Be Willing To Learn It and Do It”!
Keynote – Search and Social for 2012
The distinctions between search and social are blurring. By the first quarter of 2012, we will see dramatic changes in both strategies. Dealers that know what’s coming will be equipped to stay ahead of the competition.
Keynote – Profit is Not a Dirty Word for Business in the Social Web
Jason Falls takes a relentlessly practical business value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.
TK Carsites’ Wine and Cheese Reception
TK Carsites invites you to join them for a wine and cheese reception to help kick off the 2011 DrivingSales Executive Summit. The reception will be held in the Bellagio.
On-Site Registration Open
Continental Breakfast
Opening Remarks
Charlie Vogelheim will kick off day two of the conference by giving a quick recap of day one and a very brief overview of the day two’s attractions.
Keynote – Loyalty, Advocacy & Influence: Social Media and the New Automotive Buying Influences
Dealer.com in partnership with DrivingSales and GfK Automotive Research initiated a study to determine how consumers use social media to research brands, models and dealerships and the influence on their ultimate purchase decisions.
The presentation will examine the results of the study and strategies dealerships and manufacturers should implement to leverage social media to maximize loyalty, influence and advocacy.
Chief Product Officer
Director of Digital Marketing
Keynote – Location-based Marketing
Dealership Best Idea Presentations
Top dealers from around the country will have five minutes each to present the most innovative and profitable idea they’ve used this year, then be judged by their peers for cash prizes!
Morning Break
Breakout Session One
How We Became the Dealer with the #1 Closing Ratio in the Country
Develop a Personal Brand to Separate Your Store From the Crowded Pack and Connect with Customers.
Connect, Sell and Retain Generation Y Customers. How Consumers Have Changed… Again.
Millions of Chats Analyzed: Best Strategy to Turn a Dealership Chat into a Lead
The Complete Guide to Special Finance: what you need to turn subprime credit leads into buyers and why most dealerships are still missing the target.
Breakout Session Two
How Our Dealership Grew Vehicle Sales to Record Levels in Provable Ways Using Social Media
Automating Your Inventory: Proven Tips and Processes So You Can Spend More Time Selling Cars
The Most Important FREE Web Tools Dealers Should
Be Using
Customizing Google Analytics
The five custom reports you’ve been missing to fully understand your website audience and online marketing ROI.
Digital Marketing Dilemmas
Joe Webb and Bill Playford of DealerKnows Consulting will be hosting a special “event” that will be an automotive industry first, sure to entertain and educate dealers on a myriad of the digital marketing dilemmas facing them today.
Lunch
Breakout Session Three
Eric Miltsch Panel:
Eric Miltsch assembled an all-star cast of conversion professionals who will provide you bleeding-edge conversion strategies, explain what you’re doing wrong and share the best conversion tools available for progressive dealers.
Auction Direct
DealerRefresh
MicrositesByU.com
RevenueGuru.com
CarsDirect
The Most Important Ranking Factors For Your
Dealership in 2012
Three Top Performing Dealer Strategies for the
Mobile Market
Topics will be presented and discussed in open-forum format surrounding the ideas of Process and Structure within and around dealerships
Mobile Strategies to Reach Today’s “on-the-go” Shopper
Cars.com Dealer Training Manager, Jack Simmons, leads a panel of dealers in a discussion about trends in mobile car shopping behavior and winning strategies for reaching the “on-the-go” car buyer.
cars.com
Breakout Session Four
A 15 Minute Process That Generates $500 PVR In Extra Gross
Mark Beithon’s presentation provides dealerships with a proven process to add $500 in revenue per-car-sold in just 10 minutes, while also revealing how new technology is enabling integration between dealerships and 3rd party suppliers/installers to streamline accessories sales across dealership departments.
Data-based Decisions
Hard Social Media Data: Analytics That Prove Your Return or Wasteful Investment
Marketing
Afternoon Break
Innovation Cup Vendor Presentations
Keynote – Brands, Customers and Social Media
Gary discusses the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with, not only their customers, but anyone having a conversation on these networks. Brands are able to take part in the necessary one-on-one conversations and interactions that show a consumer that they are important. We are on the verge of the humanization of business and victories will only be measured in how much a brand cares about its customers.
Gary Vaynerchuk Book Signing
The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.
To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.
Networking Reception – Sponsor Ballroom
Join us for a networking reception in the Sponsor Ballroom at the Bellagio.
Continental Breakfast
Keynote – Google On SEM and Location
Automotive consumer insights from the world’s leading search engine, including SEM trends and Google Places, a hub for local buyers.
Keynote – Presentation from Zappos
How to ensure your company is thought of as a service company first and foremost (no matter what your product is)
Technology CEO Panel
How the Industry’s Top CEOs See 2012
Founder, Pres., CEO
Dealer.com
President
Cars.com
Senior Vice President
ADP Digital Marketing Group
Chairman, CEO
DealerTrack
President, CEO
AutoTrader.com
