Where the most progressive dealers study industry innovation and collaborate to perfect automotive retailing.

DSES 2014’s World-Renowned Keynotes

Prepare your Dealership for the Next Chapter in Automotive Retailing: Competing on Customer Experience

DSES Keynote - Jared Hamilton

Presented by:
Jared Hamilton, Founder and CEO of DrivingSales

Build Better Customer Relationships in 2017 by Embracing Innovation and Technology

DSES Keynote - Brian Solis

Presented by:
Brian Solis, Principal of Altimeter Group

Brian will offer attendees a choice: Be disrupted by technology and lose sales…or Be the ‘Disrupter!’ and drive sales. He will forecast innovations in our future and hone in on how dealers can embrace, rather than race, and give your store the upper hand in the marketplace. Learn More

Creating Legendary Dealership Brands: A Business Process to Align Metrics, Customer Experience and Profit

DSES Keynote - Bryan Eisenberg

Presented by:
Bryan Eisenberg, Managing Partner of Eisenberg Holdings, LLC

Dealers, managers and marketers will discover how to reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes to deliver quick and tangible results to boost your bottom line. Learn More

Cracking the SEO Code for 2015: Tactics to Love vs. Leave

DSES Keynote - Rand Fishkin

Presented by:
Rand Fishkin, co-authored/co-founded the Art of SEO, Inbound.org, and Moz

Rand will share aggressive, advanced and untapped inbound traffic-driving marketing strategies and keep dealer ahead of the ever-changing SEO game. Dealers will learn tactics which can be immediately implemented and use in their marketing plans in 2015 to increase showroom and website traffic. Learn More

Data Analytics: What Effective Dealership Leaders Should Know About Data Science

DSES Keynote - Florian Zettelmeyer

Presented by:
Florian Zettelmeyer, Director, Program on Data Analytics at Kellogg School of Management, Northwestern University

Capture Connected Consumers and Take Control of your Sales Funnel

DSES Keynote - Mike Hudson

Presented by:
Mike Hudson, Lead Digital Auto Analyst/Writer at eMarketer, Inc.

Customer-Centric, Integrated Marketing in a Digital World

DSES Keynote - Adam Justis

Presented by:
Adam Justis, Director of Product Marketing for the Adobe Marketing Cloud

See the Killer Agenda

Dealer-Selected Breakout Speakers

Advanced General Marketing

Jeremy Anspach
Co-Founder, CEO of PureCars

Jeremy Anspach

How to Maximize Inventory Conversion from Search to Showroom

Adv. General Marketing

Mario Clementoni NADA Dealership Management Consultant

Mario Clementoni

Internet 20 Group “Tried and True” Digital Best Practices

Adv. General Marketing

Eric Miltsch President of Command Z Automotive Consulting

Eric Miltsch

How Wearable Tech Will Change The Way Dealers Market and Connect With Their Customers

Adv. General Marketing

Hwei-Lin Oetken VP, Market Intelligence at Kelley Blue Book

Hwei-Lin Oetken

Battle of the Sexes: Understanding the differences between men and women car shoppers

Adv. General Marketing

Shaun Raines Vice President of Marketing at DealerOn

Tom White Jr. General Manager of Subaru of Witchita

Shaun Raines & Tom White Jr.

When Everyone Is Special… No One Is: Identify True and False Brand Identity and Learn How to Exceed Consumer Expectations with Modern Marketing Strategies

Adv. General Marketing

Christian Salazar Vice President Sales, DealerFire

Christian Salazar

The Online Profitability Trifecta-Branding, Content and Website Presence

Adv. General Marketing

Dealership Operations

Les Abrams Instructor for NADA

Les Abrams

Financial Statement Validation of Your Digital Marketing Efforts: Showcasing newly released NADA Digital Marketing insights

Dealership Operations

Andy Guelcher General Manager – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

Megan Barto Marketing Director – Ciocca Honda & Ciocca Hyundai, Lebanon, PA

Andy Guelcher & Megan Barto

Dealership Culture and its Effects on Long-Term Sustained Profitability

Dealership Operations

Bobbie Herron Digital Sales and Marketing Manager for Garber Automotive

Bryan Armstrong e-Commerce Director at VW Southtowne

Bryan Armstrong & Bryan Armstrong

To BDC or Not to BDC – A Case Study Comparison: A deep dive into effective management styles, processes and structure options for your store

Dealership Operations

Cameron Darby COO at DealerSocket

Cameron Darby

Dealer Operations on CRM Integration and Rollout

Dealership Operations

David Kain President of Kain Automotive

David Kain

The Activity Habit and Why Having it Ensures Remarkable Internet Success

Dealership Operations

David Spisak President & Chairman, ReverseRisk

David Spisak

Understanding The Power and Danger of Data in Your Dealership: How to manage, control, clean and secure your DMS data

Dealership Operations

Jerry Thibeau CEO of Phone Ninjas

Jerry Thibeau

The Phone is Your Future! A deep dive into the problems and the solutions needed to boost profits over the phone

Dealership Operations

Greg Wells President of AllCall Automotive Contact Centers

Greg Wells

The Three Channels of a Profitable Service BDC: The inbound, outbound and marketing channels that work together

Dealership Operations


Ben Anderson President of AutoMotion Dealer App

Ben Anderson

The Showrooming Customer: Mobile strategies to combat the effects of showrooming at your dealership


Adam Flegge Technology Marketing Evangelist at Contact At Once!

Adam Flegge

Modern Dialogue: An inside look at dealership texting strategies


Jeff Kershner Founder of DealerRefresh

Jeff Kershner

Mobile Workflow and the Showroom Process of the Future: Why and How This New Trend of Consumer Shopping is Affecting Your Sales Floor


Mike Martinez Chief Marketing Officer at DMEautomotive

Mike Martinez

Smartphones Are Changing The Purchase Game: How to immediately put mobile at the top of your digital strategy



Luis Bonilla Director of Digital Marketing at DrivingSales

Luis Bonilla

The Emergence of Semantic Search and Its Impact On Dealers


Allyn Hane Vice President of Digital Strategy at Launch Digital

Allyn Hane

Blurring the Lines Between Social and SEO


Tim McLain Sr. Marketing Manager of Netsertive

Tim McLain

Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers


Brian Pasch CEO of PCG Consulting

Brian Pasch

De-compartmentalize Your Digital Marketing Strategy to Create a Comprehensive Online Message Via Search, Social, and Video


Jason Stum Digital Marketing Manager of LaFontaine Automotive Group

Jason Stum

Blog To The Future: Take advantage of your website to differentiate yourselves from the competition


Website Optimization

Joe Chura CEO of Dealer Inspire/Launch Digital Marketing

Joe Chura

5 Website Optimization Steps to Supercharge Your Marketing and Blow Past Your Competition

Website Optimization

Jon Quade Performance Improvement Consultant for Cobalt

Jon Quade

Website Content that Connects with Shoppers-Discover how to design your digital look and feel to drive engagement

Website Optimization

Paul Wagner CEO, CloudEngage

Paul Wagner

Location Is Everything… Why Doesn’t Your Website Know? How your website can use a viewer’s location to dynamically change messaging / targeting

Website Optimization


Blake Powell ISM at Chevyland

Blake Powell

Facebook Is Not Dead: How I learned to stop posting CRAP and embrace the share


JD Rucker Founder of Dealer Authority

JD Rucker

Going Small: How to make hyper-targeting your social media secret weapon using data and messaging to achieve success


Elise Kephart YouTube Diva at Phone Ninjas

Elise Kephart

Embedding Social Media into your Sales Process: Tips from a veteran to help your team succeed


Aaron Wirtz Media & Marketing Manager of Subaru of Wichita

Aaron Wirtz

From Shame to Fame: A Viral Phenomenon Examined – How our dealership transformed a potential PR nightmare into a viral marketing win





DrivingSales Executive Summit represents the tip of the spear for dealership Innovation.


Network and collaborate with the leaders of the industry’s top dealerships.


DSES features the best experts in the world for the topics requested by dealers.


Unlike other industry events, sponsoring vendors do not dictate our messages.


Luxurious environment with limited space. DSES has sold out every year since its inception.


A Dealer board selects the top industry thought leaders to teach and train attendees.

Register Now!

Looking forward to this year’s DSES! This is THE automotive event to attend. Chock full of immediately usable, profitable ideas.

Adam Barish

Owner, Route23 Honda


The thing that drove me to registering for this event is actually the fact that a few of your speakers are not in the automotive industry. I found these speakers to be the most informative as we traditionally hear the same thing from people within our industry.

Tim Hlavenka

Regional Director of Digital Sales & Marketing, Bob Smith Motors

See More Testimonials