Where the most progressive dealers study industry innovation and collaborate to perfect automotive retailing.
DSES 2014’s World-Renowned Keynotes
Build Better Customer Relationships in 2017 by Embracing Innovation and Technology
Brian Solis, Principal of Altimeter Group
Brian will offer attendees a choice: Be disrupted by technology and lose sales…or Be the ‘Disrupter!’ and drive sales. He will forecast innovations in our future and hone in on how dealers can embrace, rather than race, and give your store the upper hand in the marketplace. Learn More
Creating Legendary Dealership Brands: A Business Process to Align Metrics, Customer Experience and Profit
Bryan Eisenberg, Managing Partner of Eisenberg Holdings, LLC
Dealers, managers and marketers will discover how to reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes to deliver quick and tangible results to boost your bottom line. Learn More
Cracking the SEO Code for 2015: Tactics to Love vs. Leave
Rand Fishkin, co-authored/co-founded the Art of SEO, Inbound.org, and Moz
Rand will share aggressive, advanced and untapped inbound traffic-driving marketing strategies and keep dealer ahead of the ever-changing SEO game. Dealers will learn tactics which can be immediately implemented and use in their marketing plans in 2015 to increase showroom and website traffic. Learn More
Dealer-Selected Breakout Speakers
Advanced General Marketing
How to Maximize Inventory Conversion from Search to Showroom
Internet 20 Group “Tried and True” Digital Best Practices
How Wearable Tech Will Change The Way Dealers Market and Connect With Their Customers
Battle of the Sexes: Understanding the differences between men and women car shoppers
When Everyone Is Special… No One Is: Identify True and False Brand Identity and Learn How to Exceed Consumer Expectations with Modern Marketing Strategies
Financial Statement Validation of Your Digital Marketing Efforts: Showcasing newly released NADA Digital Marketing insights
Dealership Culture and its Effects on Long-Term Sustained Profitability
To BDC or Not to BDC – A Case Study Comparison: A deep dive into effective management styles, processes and structure options for your store
The Activity Habit and Why Having it Ensures Remarkable Internet Success
Understanding The Power and Danger of Data in Your Dealership: How to manage, control, clean and secure your DMS data
The Phone is Your Future! A deep dive into the problems and the solutions needed to boost profits over the phone
The Showrooming Customer: Mobile strategies to combat the effects of showrooming at your dealership
Modern Dialogue: An inside look at dealership texting strategies
Mobile Workflow and the Showroom Process of the Future: Why and How This New Trend of Consumer Shopping is Affecting Your Sales Floor
The Emergence of Semantic Search and Its Impact On Dealers
Blurring the Lines Between Social and SEO
Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers
De-compartmentalize Your Digital Marketing Strategy to Create a Comprehensive Online Message Via Search, Social, and Video
5 Website Optimization Steps to Supercharge Your Marketing and Blow Past Your Competition
Website Content that Connects with Shoppers-Discover how to design your digital look and feel to drive engagement
Facebook Is Not Dead: How I learned to stop posting CRAP and embrace the share
Going Small: How to make hyper-targeting your social media secret weapon using data and messaging to achieve success
Embedding Social Media into your Sales Process: Tips from a veteran to help your team succeed
DrivingSales Executive Summit
6 Years and Still Going Strong
Check out the first five years of our annual summit, as the most progressive dealers gather to collaborate on the most innovative trends and formulate their business plans for the following year. Each year our attendees are invigorated with profit-building strategies and our sixth annual event is shaping up to be our best yet.
WHAT MAKES US UNIQUE!
DrivingSales Executive Summit represents the tip of the spear for dealership Innovation.
Network and collaborate with the leaders of the industry’s top dealerships.
DSES features the best experts in the world for the topics requested by dealers.
Unlike other industry events, sponsoring vendors do not dictate our messages.
Luxurious environment with limited space. DSES has sold out every year since its inception.
A Dealer board selects the top industry thought leaders to teach and train attendees.
Looking forward to this year’s DSES! This is THE automotive event to attend. Chock full of immediately usable, profitable ideas.
Owner, Route23 Honda
The thing that drove me to registering for this event is actually the fact that a few of your speakers are not in the automotive industry. I found these speakers to be the most informative as we traditionally hear the same thing from people within our industry.
Regional Director of Digital Sales & Marketing, Bob Smith Motors